This event is now over and took place on Thu 27 Jan 2011
This is a free evening seminar bringing together Colman Getty Consultancy and lawyers from across BWB’s departments to discuss the issues raised by organisations seeking to boost or protect their reputation.
Each speaker will give a short presentation and the whole panel will then take questions from the floor. The current agenda is as follows.
5.00 Registration & Refreshments
5.30 Introduction: Rosamund McCarthy, Chair
5.35 How to raise your organisation’s profile: Amy Maclaren, Colman Getty
· Choosing areas for comment; selecting and training spokespeople
· Using the news agenda
· Representing your members
· Moving from comment into ‘thought leadership’
· Challenges and opportunities
6.10 Legal Issues: Promoting and Defending your Reputation: Rupert Earle, Partner
· Breach of advertising codes enforced by the ASA
· Comparative advertising
· Breach of editorial codes
· Privacy/Data Protection
6.30 Intellectual Property issues in promoting your organisation: Lawrie Simanowitz, Partner
· Protecting brands
7.00 Panel Questions & Answer session chaired by Rosamund McCarthy
For more information, or to book, please email Mona Rahman at firstname.lastname@example.org. Alternatively, please follow the link below.
BWB, 2-6 Cannon St., London EC4M 6YH