The National Funding Scheme, a charity set up and represented by BWB, has used their unique donation platform DONATE to raise over £60,000 for the Battersea Arts Centre, following a fire at the theatre on Friday 13 March.
Wherever people see the DONATE sign, asking them to support a particular cause, they can easily make a donation through digital channels using their mobile device (phone, tablet etc). Due to the flexibility of the digital platform and quick-thinking at both BAC and NFS on Friday evening, the campaign was launched before the fire engines had put out the flames.
Insights from the campaign identify that more than 1600 people have donated through DONATE at an average donation level of above £30.
Commenting on the amazing response, Kane Moore development director at the Battersea Arts Centre said:
"The National Funding Scheme and their campaign to help us raise funds has allowed us to draw something hugely positive out of the devastating fire at the Battersea Arts Centre on Friday 13th March.
Not only did the DONATE team call us and suggest that we launch a national campaign to raise funds but, whilst we were dealing with the immediate logistics, they took the initiative. Within one hour of their original call the cause was live, linked to our website and ready to receive funds. The first hour saw over £1,500 donated and within twelve hours this had grown to £10,500. Two days later and over 1,600 people have donated close to £50,000 – an incredible response, with gifts from £5 to £5,000. Beyond donations, people have made so many generous offers of support, from free office space to venues that we can use to house our Grand Hall shows. A traditional emergency fundraising campaign using volunteers with donation buckets might have resulted in £5-10,000 in donations; at £50,000 in less than 3 days the National Funding Scheme has moved us to a completely new level."
BWB's Molly Waiting, a trustee of the NFS, has said "We are devasted at the damage done to BAC, a beloved institution, but we are so grateful that we have been able to assist in its time of need".
DONATE's campaign to save BAC can be found here.
Posted on 17/03/2015 in BWB NewsBack to Knowledge