Writing for iGB Affiliate, Gemma Boore has provided practical advice to affiliates on the main terms they should seek to understand and potentially negotiate with operators and networks.
Affiliate marketing has grown rapidly in recent years which has spurred a change in the nature of affiliate contract negotiations, giving leaders more of an edge. New players are now making this game more competitive and affiliates are getting around the one-size-fits-all approach as they seek and win contracts with more safeguards and protections.
Gemma also spoke on the topic of negotiating affiliate website marketing agreements at the iGaming Super Show in Amsterdam in June. If you would like Gemma to speak at your event, please contact BD&Marketing@bwbllp.com.
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Posted on 06/07/2016 in BWB In The MediaBack to Knowledge