The expansion of the internet with the introduction of hundreds of new domain name suffixes is opening new opportunities for charities. Mathew Healey looks at how charities can harness the power of the new domains.
Registering your organisation’s name as a trade mark allows you to stop someone else using the same or a similar name in a comparable field to yours. This can be a very powerful legal right, and one that can often be obtained easily and cheaply. However, many charities do not see it as a priority.